Top 5 Public Relations Agencies in Nigeria
Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
Public Relations in Nigeria has grown to be a very integral part of a business. Every business needs PR. As a business without P.R, you literally are flying blindly and steering in unknown directions. In a highly competitive and saturated market, what sets you apart from your competitors is your ability to apply tact in communicating and managing reputation of your business. Interestingly, a couple of full service PR companies are continually assisting brands in this space and achieving amazing results. Here are our top 5 Public Relations companies in Nigeria:
Mediacraft Associates: Major players in the Public Relations business. Mediacraft Associates offers full service Public Relations solution to its clients. Mediacraft prides itself in the quality of work that it delivers – that explains the number of high profile clients that Mediacraft has handled over the years. Mediacraft also has seamlessly transitioned to the world of digital by floating a subsidiary Digital firm (Digicraft Solution) which handles all digital communications in synergy with Mediacraft. A partnership with Fleishman-Hillard S.A, has further re-iterated Mediacraft’s impeccable work and ability to offer more value to clients on a day to day basis.
Quadrant: Quadrant closely joins the list with a client base to be envious of. Due to their size and their depth of the media landscape in Nigeria, they offer tactical P.R services to clients locally. Quadrant currently belongs to the MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy and have a track record of excellence. The ability to transit into the digital world has also been a seamless one for Quadrant MSLGROUP as it has become part of their DNA.
Chain Reactions: Chain Reactions have less than 10 years in the business. However, their zeal and passion for P.R and brand reputation management has paved the way for them in such a short time. Chain Reactions have been able to bridge the gap between the client and its publics – offering P.R solutions that instantly generate positive results. Chain Reactions always have an eye for talent and dedication to be part of the team. Major brands like Etisalat, Reckitt Benckiser and Ovaltine have had no issues handing over their juicy P.R accounts to the ever vibrant team.
Black House Media (BHM): You don’t need to be old to be experienced. Black House Media is a clear example of that. In such a short time, BHM has risen to become a force to be reckoned with in the P.R industry. BHM has a core focus on digital PR – as digital continues to create the avenue to reach more people and measure communication impact. The first annual PR industry report was published by BlackHouse Media recently and more idealistic concepts are being brewed. A trip to the BHM office and you’ll see a relatively young and vibrant environment.
C&F (Porter Novelli): Another P.R agency with an excellent portfolio. C&F has deep knowledge about Public Relations in Nigeria and has proven that time and time again to different brands. Its large size and the depth of experience has enabled C&F maintain a standard of professionalism and diverse competencies across the ever broad communication spectrum.